Sam Jensen
Entrepreneur, Founding Director of Hello Co., leading a portfolio of brands in custom apparel and promotional merchandise. Founder of Decohub™, streamlining production for efficiency and scale.
You can't predict the future, but you can create it.
- Peter Drucker
As Founding Director of Hello Co., Sam Jensen leads a portfolio of brands in custom apparel and promotional products. Through Decohub™, he has streamlined production for greater efficiency, speed, and scale. With a focus on growth, innovation, and strategic expansion, he leverages technology, acquisitions, and online-first business models to drive the industry forward.
BRANDS
About
Sam Jensen is an entrepreneur, innovator, and business leader passionate about identifying opportunities and driving growth. As the Founding Director of Hello Co., he leads a portfolio of independent brands in the custom apparel and promotional products industry, focusing on innovation, operational efficiency, and strategic expansion.
His entrepreneurial journey began while studying Exercise Physiology at university. In 2015, two years into his degree, he launched his first business, Capital Prints. While balancing full-time study and business ownership, he developed resilience, problem-solving skills, and the ability to perform under pressure. By the time he graduated in 2017 as an accredited Exercise Physiologist and Student of the Year, he had a defining choice - pursue a career in allied health or go all-in on his rapidly growing business. Choosing entrepreneurship, he leveraged the discipline and adaptability he had gained through his studies to build a thriving portfolio of brands.
To scale operations while maintaining quality, Sam founded Decohub™, a production company centralising decoration, artwork preparation, and fulfilment. This innovation streamlined efficiency, increased production speed, and enabled his brands to scale while delivering exceptional results. With a strong vision for the future, he continues to embrace technology, optimise processes, and explore new ways to push the industry forward.
Beyond business, Sam is passionate about sport, adventure, and creating impact. A former semi-professional AFL player, he also enjoys watching basketball and exploring the world - his travels have taken him to Everest Base Camp and beyond. He is also the co-founder of Towards a Better World, a charity supporting sustainable community development in Africa.
Looking ahead, Sam is focused on expansion through collaborations, partnerships, and acquisitions with the right people and businesses - creating more value, innovation, and impact in everything he builds.
Hello Co. is a parent company that is dedicated to building and supporting a diverse portfolio of brands, offering strategic leadership, operational expertise, and shared resources. With a focus on innovation, efficiency, and collaboration, Hello Co. is shaping the future of the industry.
Brand Portfolio
A provider of high-quality custom apparel and promotional merchandise, helping businesses enhance brand identity with tailored, practical, and professional solutions.
Supplying durable, branded uniforms for industries, ensuring comfort, compliance, and professionalism with fast, reliable service and deep industry expertise.
Offering fast, user-friendly online t-shirt printing, delivering high-quality, custom apparel efficiently to individuals, businesses, and organisations across Australia.
Decohub provides a complete end-to-end solution for decoration and fulfilment services, enabling partner brands to scale efficiently while delivering exceptional products. Through streamlined production, artwork preparation, and logistics, it ensures high-quality results, seamless delivery, and brand consistency for businesses seeking reliable and innovative solutions.
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