Why I Acquired Athlead

Hello Co. acquires Athlead, strengthening its position in custom teamwear

When it comes to selecting a uniform supplier, the decision is more significant than it might initially appear. The right supplier doesn't just provide your team with clothing; they contribute to your brand's image, your team's comfort, and even the day-to-day efficiency of your operations. The wrong decisions can lead to headaches such as lengthy delays, poor quality and overall dissatisfaction. Here's a guide on what to look for in a uniform supplier, designed to help any organisation make an informed choice. 1. Quality and Material First and foremost, the quality of uniforms can't be overstated. Quality affects everything from the durability and comfort of the garments to the professional image your team projects. It's crucial to seek suppliers that partner with brands who prioritise high-quality material and durable construction methods to ensure uniforms withstand the test of time and use. 2. Decoration Capability & Experience The ability to customise uniforms is essential for reflecting your unique brand identity. It is important partner with a company that can offer a decoration method suitable for your logo or design to ensure it is reflected in a manner that aligns with your brand. There are many decoration methods such as embroidery, heat transfer vinyl (HTV) printing, direct-to-film (DTF) transfer printing, direct-to-garment (DTG) so it is equally important to partner with an experienced supplier that can provide guidance on the best methods for your application. 3. Turnaround Time In today's fast-paced business environment, efficiency is key. A uniform supplier should offer reliable turnaround times that align with your scheduling needs. This ensures that your team is equipped and ready to present a cohesive brand image without unnecessary delays. For fast turnaround times, look for suppliers that have their production in-house, meaning they have full control over the decorative process and should therefore deliver in shorter time frames than those that outsource their production. 4. Cost-Effectiveness While quality is critical, so is finding a uniform supplier that fits your budget. Look for competitive pricing but be wary of hidden costs. A balance between cost and quality is essential for long-term satisfaction and value. A great way to approach this is by being upfront with your budget (if you have one), as a good supplier can guide you towards solutions that satisfy your budget requirements. Keep in mind though, you get what you pay for! 5. Customer Service and Support The importance of strong customer service and support cannot be underestimated. A good uniform supplier will offer responsive and helpful support throughout the process, from initial discussions and production recommendations to post-completion queries. This level of service is invaluable, especially when custom orders or specific requirements are involved. Look for a partner that cares about the satisfaction of their customers - a great way to find this out is by checking the online Google or Facebook reviews. 6. Sustainability Practices As environmental concerns continue to gain importance, evaluating a supplier's commitment to sustainability is increasingly relevant. Suppliers that adopt eco-friendly practices in their products and production processes not only help reduce your organisation's environmental footprint but also align with the values of eco-conscious consumers and employees. Also a good supplier will only partner with brands that demonstrate high standards of sustainability practices. 7. Ethical Sourcing In an era where consumers and businesses alike are increasingly conscious of the ethical implications of their purchases, the importance of ethical sourcing cannot be overstated. Choosing a uniform supplier that prioritises ethical sourcing ensures that the products you purchase are made in a way that aligns with your organisation's values concerning labour rights and social responsibility. Suppliers who partner with brands committed to these principles not only contribute to a more sustainable and equitable global supply chain but also enhance your brand's integrity and reputation among stakeholders who value ethical considerations in business practices. Conclusion Selecting the right uniform supplier is a multifaceted decision that extends beyond the simple transaction of purchasing workwear. It involves considering how a supplier's services align with your organisation's values, needs, and goals. By prioritising quality, decoration capability, efficiency, cost-effectiveness, customer service, and sustainability, you can choose a supplier that not only meets but exceeds your expectations, enhancing your team's morale and your brand's image in the process.  This guide aims to empower organisations with the knowledge needed to make a choice that best suits their unique needs, ensuring a partnership that brings lasting benefits and satisfaction.

In the world of uniform supply, the difference between a good supplier and a great one often boils down to two key factors: speed and quality. We understand that delivering on both fronts simultaneously is not just a value-add; it’s a necessity. That’s why we’ve invested heavily in our in-house artwork and production teams, ensuring that we meet and exceed our clients’ expectations every time. Unmatched Speed In today’s fast-paced business environment, time is of the essence. Companies can’t afford lengthy delays when waiting for uniforms to arrive, whether it’s for a seasonal change, a special event, or new team members starting. This is where our in-house production team truly shines. By keeping our production processes in-house, we eliminate the need for third-party services that can add weeks to delivery times. Our streamlined operations allow for a quick turnaround from artwork approval to production starting. This efficiency means our clients receive their orders much faster, allowing them to continue their day-to-day operations without the hassle of worrying about their uniforms. Uncompromised Quality Speed means little without quality to back it up. Our commitment to maintaining the highest standards of quality is where our in-house teams' expertise and dedication come into play. With complete control over every step of the production process, including artwork, we ensure that each design is accurate and that appropriate guidance is provided for complex designs. We understand that uniforms are more than just clothing; they’re a statement about a company’s identity. Our commitment to quality and attention to detail ensure that our clients’ uniforms not only look professional but also stand up to the rigours of daily wear. Setting the Industry Standard Our in-house artwork and production teams are more than just a feature of our business; they’re the backbone of our promise to you. By consistently improving these key components of our daily operations, we set a new standard for what clients should expect from a uniform supplier. We believe that our clients’ success is our success. That’s why we go the extra mile to ensure that every order, big or small, receives the attention it deserves. From the initial concept to the final product, our in-house teams work tirelessly to deliver speed, quality, and decoration that exceed expectations. The Importance of In-House Production Uniforms play a crucial role in creating a professional and cohesive brand image across various industries. They contribute to the overall employee experience, and the right uniform can make a significant difference in how a business is perceived. Our in-house production capabilities are particularly beneficial for businesses in multiple sectors for several reasons: Customisation and Branding : Our in-house production allows for a high level of customisation. We can embroider or print your brand’s logo and other design elements directly onto the uniforms, ensuring a consistent and professional look that aligns with your brand identity. Quality Assurance : By controlling the production process from start to finish, we can maintain strict quality standards. This is crucial across industries, where uniforms need to withstand frequent washing and daily wear and tear while maintaining their appearance. Quick Turnaround Times : Staffing needs can change rapidly in many industries. Whether you’re expanding your team or need additional uniforms for a special project, our in-house production ensures that we can meet tight deadlines and deliver your uniforms when you need them. Consistency : With in-house production, we can ensure that every batch of uniforms meets the same high standards. This consistency is essential for maintaining a professional image and ensuring that all staff members present a unified appearance. Conclusion In conclusion, the power of in-house production cannot be overstated. It’s the engine that drives our ability to provide unparalleled service to our clients. By choosing to work with us, you’re not just selecting a uniform supplier; you’re partnering with a team committed to bringing your brand to life in the most efficient and high-quality manner possible. Experience the difference that our in-house production can make for your business. LinkedIn: Capital Prints Website: Capital Prints LinkedIn: Trade Workwear

In today’s digital world, having an online presence is no longer optional - it’s essential. A Google Business Profile (GBP) is one of the simplest yet most powerful tools to establish credibility, attract new customers, and grow your business. Whether you’re a local small business, an online store, or a service provider, here’s why a Google Business Profile should be your first step: 1. First Impressions Count Your Google Business Profile is often the first interaction potential customers have with your business. When someone searches for your products or services, your profile appears front and centre in Google Search and Maps. This visibility not only builds trust but also makes it easier for customers to find and contact you. Key Features: Display key details like address, phone number, and trading hours. Showcase photos of your products, premises, or team to create a professional first impression. Highlight customer reviews to demonstrate reliability and quality. 2. Free and Cost-Effective Marketing GBP provides free marketing real estate that drives traffic to your business without the need for expensive ad campaigns. Whether it’s your business description, service categories, or special offers, the profile enables you to promote what makes you unique. Pro Tip: Regularly post updates, promotions, and events to keep your profile active and engaging. 3. Boosts Local SEO Google prioritises businesses with optimised profiles in local search results. For example, a tradie businesses or service providers can appear in “near me” searches, attracting customers who are actively looking for their services nearby. 4. Builds Trust Through Reviews Customer reviews act as social proof, reassuring potential clients about your quality and reliability. Responding to reviews (both positive and negative) shows professionalism and builds stronger relationships with your audience. Stat Alert: 93% of consumers read reviews before making a purchase decision - don’t miss out on this trust-building opportunity. 5. Insights for Smarter Decisions GBP provides analytics and insights into customer behaviour, such as how they found you, what actions they took, and where they’re located. These insights help businesses refine their marketing strategies and better serve their audience. 6. Mobile-Friendly and Voice Search Ready With most searches happening on mobile devices and voice assistants, a GBP ensures your business is accessible across platforms. Features like click-to-call and directions integrate seamlessly, driving quick conversions. 7. Supports Growth and Scalability For businesses looking to expand, GBP serves as a foundation for establishing multiple locations and creating a broader digital footprint. It allows you to manage all locations from one account, saving time and ensuring consistency across profiles. The Bottom Line A Google Business Profile is more than just an online listing - it’s a gateway to growth. It amplifies visibility, builds trust, and delivers valuable insights that help businesses scale effectively. Whether you’re just starting out or looking to grow, investing time in setting up and optimising your GBP is a simple yet impactful step towards business success.

Promotional products have been a powerful marketing tool for decades, but what makes them so effective? The answer lies in psychology. Understanding the cognitive biases and psychological principles behind branded merchandise can help businesses make smarter marketing decisions and create stronger connections with their audience. Let’s dive into the science behind why promotional products work. 1. The Reciprocity Principle: Giving to Get One of the strongest psychological forces at play is reciprocity. This principle suggests that when someone receives a gift, they feel a subconscious obligation to return the favour. Promotional products tap into this dynamic by offering a free and useful item, encouraging recipients to engage with your brand, whether by making a purchase, following your business online, or recommending it to others. Example: A company that gives away branded tote bags at a trade show isn’t just providing a convenient carry-all—it’s triggering a psychological response that makes attendees more likely to visit their stand or consider their services later. 2. Zero Price Bias: Free Is More Compelling Than Cheap Humans are naturally drawn to the concept of ‘free.’ Research has shown that people perceive free products as significantly more valuable than heavily discounted ones, even if the difference is minimal. This means that a promotional giveaway creates a sense of added value and excitement that a discount or coupon simply can’t replicate. Example: A coffee shop offering free branded reusable cups with every purchase of a large coffee will likely see an increase in customer loyalty and foot traffic compared to simply offering a 10% discount. 3. Fear of Missing Out (FOMO): The Power of Scarcity FOMO drives people to take action when they believe an opportunity is limited. When promotional products are distributed exclusively at events, in limited quantities, or as part of a short-term campaign, they become more desirable. The urgency encourages customers to act quickly rather than delay engagement. Example: A fitness brand launching a new product line can offer the first 100 customers a free branded water bottle, creating a sense of exclusivity and encouraging early purchases. 4. Social Proof: Branding in Motion People trust recommendations from others more than direct advertising. When consumers see someone using a promotional product, it subconsciously reinforces the credibility of that brand. Branded merchandise essentially acts as a moving billboard, continuously exposing new potential customers to your business. Example: A branded T-shirt worn by a customer in a coffee shop or a promotional pen used in a meeting extends brand visibility far beyond the original recipient, sparking curiosity and recognition in others. 5. The Endowment Effect: Increasing Perceived Value The endowment effect is a cognitive bias that makes people overvalue things they own. When someone receives a promotional item, they tend to attach an emotional or monetary value to it, increasing their connection with the brand. Example: A real estate agency handing out high-quality branded notebooks to potential clients ensures that their name and contact details remain in sight long after the initial meeting, reinforcing familiarity and trust. 6. Mere Exposure Effect: Familiarity Breeds Preference The more people see a brand, the more they trust and prefer it—this is the mere exposure effect. Promotional merchandise provides repeated exposure in a way that traditional ads can’t. Unlike digital ads, which can be skipped or forgotten, a tangible product keeps your brand in front of potential customers for weeks, months, or even years. Example: A branded travel mug that gets used daily on a morning commute serves as a constant, subtle reminder of your brand, building trust over time. Why This Matters for Your Business Understanding the psychology behind promotional products can help businesses make strategic marketing decisions. When you give people something useful, visually appealing, and high-quality, you tap into powerful psychological principles that make them more likely to remember and engage with your brand. At Capital Prints , we help businesses leverage these insights by creating high-impact promotional products that drive real results. Let’s work together to craft memorable merchandise that keeps your brand top-of-mind!  Looking for expert guidance on your next promotional campaign? Get in touch today!